David Koblesky
Motion Designer | Illustrator | Art Director
koblesky @gmail.com
I have been creating effective explainer animations for 10+ years for companies of all sizes – from 10 employees to 10,000. These are the steps:
- Scope: I will help you to sort out and clarify what you want to say
- Write: Develop an effective narrative to clearly explain the product or service
- Design: Find a style that most effectively communicates your message
- Animate: Bring the story to life with motion and sound
Learnings from my years creating explainer animations
- Keep it short — Detailed information can be delivered through other means: The goal of the animation is a high level overview. You want to keep your viewer’s attention
- Clarity of message — Make sure the most important benefits come through in the animation. If the product is software, make sure the screens are clearly shown*
- Key details — Add the details that make your product or service unique
- Unify with your brand — Tie the look and messaging in with existing materials to help keep your brand unified to outsiders
- Extend usage — Use materials and ideas from the animation for social media, powerpoint presentations, print, web
*I have extensive experience working with software screens. I know how to make sure that the screens shown communicate what you need to show.
Examples of non public work created for large corporations available upon request
Explanation of the benefits of a therapeutic approach using animated stories and diagrams. The client wanted to humanize what can be a technical sounding therapy with character animation and examples from real life brought to life with animation.
Description of complex software solution through animated characters and detailed diagrams. Specifically designed with no sound and all on-screen text for social media usage, and to keep the cost low and the delivery time quick.
Overview of how a betting website works. In this I paid special attention to the the animation of screens to ensure that the simple yet robust betting process was clear.
Detailed graphical look at how a carpet cleaner works better than other solutions through the use of diagrammatic and clear 3D animation. While it was in 3D it was important to simplify the visual to make the process very clear to the viewer (No audio)
An explanation of how one domain name is better than another by turning the dots from .Africa.com into characters. This was a complex concept and turning the periods, the dots, into characters really made the message clear to the viewer. This was created with no audio since it was specifically designed for social media.
Explanation of a simplified password solution for medium sized companies through the use of characters and animated screens.
Visualization of how a specific cream can improve skin tone. This was shown on cable TV. Client was very happy and requested further animations